Wellgrl
brand identity and book design for a wellness brand dedicated to womens
CONTEXT
Wellgrl is a wellness and journaling brand that came to us at White and Salt to establish their brand identity in anticipation of launching their debut journal. We guided them through a strategy process, collaborated on building their brand foundations, and designed their first journal.
After conducting research, understanding their audience, and focusing on their business goals, we landed on a casual, poetic, and minimalist look and feel that encourages reflection and relaxation.
Wellgrl is a wellness and journaling brand that came to us at White and Salt to establish their brand identity in anticipation of launching their debut journal. We guided them through a strategy process, collaborated on building their brand foundations, and designed their first journal.
After conducting research, understanding their audience, and focusing on their business goals, we landed on a casual, poetic, and minimalist look and feel that encourages reflection and relaxation.
![](https://freight.cargo.site/t/original/i/bae9f94a7ff7cf83d8bcfcb89f48ca29ddddc21c17de5ee966efa8851fc888cd/wellgrl-journal-branding-brand-design-02.png)
![](https://freight.cargo.site/t/original/i/6cd13e0b19470e09d8c3e27deb9781e9ce22734cfd4763c5c09695cde97853af/wellgrl-journal-branding-brand-design-03.png)
![](https://freight.cargo.site/t/original/i/0428c7eba383c125a082b64a0c7ab4da3b154bc293a8924006c399d01971d804/wellgrl-journal-branding-brand-design-04.png)
![](https://freight.cargo.site/t/original/i/ef8d3f70b7e894cd32d05f480f8dc56c5405c2aaa9ac01267ec7d7c2f08e136d/wellgrl-journal-branding-brand-design-05.png)
![](https://freight.cargo.site/t/original/i/b5f052bd8f1c166b1687079316daf90671d1cad5f8bf1118fbf7474a674cb661/wellgrl-journal-branding-brand-design-06.png)
![](https://freight.cargo.site/t/original/i/660f3d944ab1109ee0ca488484d3187630ae0607d827fb8e7dacceaa8c922e53/wellgrl-journal-branding-brand-design-07.png)
![](https://freight.cargo.site/t/original/i/8b20bb5a08fabb642b88bf10ce7f4e9bfc1f2f52904c68ad5422daf9c1002c9d/wellgrl-journal-branding-brand-design-08.png)
![](https://freight.cargo.site/t/original/i/daa54bc8c3de28ce4ef026488b91af08a8072beb4d594f1579fe7e8b455a89af/wellgrl-journal-branding-brand-design-09.png)
![](https://freight.cargo.site/t/original/i/587fb314e14f031a843e877f8fb423534d67429cb2f4344ec941e9b17cd240dd/wellgrl-journal-branding-brand-design-10.png)