Wellgrl
brand identity and journal design for a wellness brand dedicated to women.
CONTEXT
Wellgrl is a wellness and journaling brand that came to us at White and Salt to establish their brand identity in anticipation of launching their debut journal. We guided them through a strategy process, collaborated on building their brand foundations, and designed their first journal.
After conducting research, understanding their audience, and focusing on their business goals, we landed on a casual, poetic, and minimalist look and feel that encourages reflection and relaxation.
Wellgrl is a wellness and journaling brand that came to us at White and Salt to establish their brand identity in anticipation of launching their debut journal. We guided them through a strategy process, collaborated on building their brand foundations, and designed their first journal.
After conducting research, understanding their audience, and focusing on their business goals, we landed on a casual, poetic, and minimalist look and feel that encourages reflection and relaxation.
