Call Me for Drinks
brand strategy and identity design for a lifestyle brand prioritizing well-being and enhanced experiences through mood-lifting functional mocktails.
CONTEXT
The founders, Christine and Nicole, came to us with a clear vision and passion: to offer a tasty, alcohol-free way to relax, feel confident and sexy, and officially break up with hangovers. We worked closely together to establish brand opportunities and polish their unique POV within a saturated and growing market.
Once the strategy was ironed out, we executed a visual identity and package design that encapsulated their brand spirit and highlighted the enhanced experience one gets when enjoying their mocktails. The hand-drawn logo was inspired by lipstick on a mirror or a quick, flirty scribble on a cocktail napkin. A set of shapes was crafted to represent the diversity of the female form, and the core brand color palette is flirty, nostalgic, and feminine.
The founders, Christine and Nicole, came to us with a clear vision and passion: to offer a tasty, alcohol-free way to relax, feel confident and sexy, and officially break up with hangovers. We worked closely together to establish brand opportunities and polish their unique POV within a saturated and growing market.
Once the strategy was ironed out, we executed a visual identity and package design that encapsulated their brand spirit and highlighted the enhanced experience one gets when enjoying their mocktails. The hand-drawn logo was inspired by lipstick on a mirror or a quick, flirty scribble on a cocktail napkin. A set of shapes was crafted to represent the diversity of the female form, and the core brand color palette is flirty, nostalgic, and feminine.
