Mother First
brand identity, merch, and digital assets for a resource hub prioritizing the mother in motherhood.CONTEXT
Mother First, a digital platform—spanning a podcast, resource hub, and a book— dedicated to prioritizing the mother in motherhood through exploration of postnatal traditions around the globe.
After digging into the founder, Maggie Wu, story and mission behind the brand, we jumped into executing a brand identity that felt fresh, poetic, and global. The brand needed to beautifully span print and digital expressions, from a book cover & proposal to social paid ads.
Mother First, a digital platform—spanning a podcast, resource hub, and a book— dedicated to prioritizing the mother in motherhood through exploration of postnatal traditions around the globe.
After digging into the founder, Maggie Wu, story and mission behind the brand, we jumped into executing a brand identity that felt fresh, poetic, and global. The brand needed to beautifully span print and digital expressions, from a book cover & proposal to social paid ads.
