a visual system that is considerate of the entire dining experience one has at a contemporary restaurant – from the tile choice to the mobile experience.
The primary object of the project was to create a visual system for a fine dining and contemporary restaurant that is considerate of the full branding experience, including interior atmosphere. The secondary objective was to seamlessly and subtly integrate technology to support the brand experience without distracting from the atmosphere of the establishment.


The experience one has in a restaurant has to continually adapt to technology systems and features. However, the personalization and human interaction is a highly valued aspect of the guest experience, especially in contemporary dining restaurants. I leaned into minimalist typography, soft colors, and hand-made paper to allow the branding to feel high-end and artisanal while also integrating the system into a mobile experience to increase efficiency.