MEAGAN FLORIS → DESIGNER
 

Waking


Illusions


DESIGN MUSING ↓
Confidence in my design
decisions comes from
thorough research.

A visual system that delves into the blurred boundaries of the subconscious and celebrates the irrationality in the films of surrealist artists.

OBJECTIVE
The purpose of this project was to create a robust visual system for a film festival. Taking some liberties afforded to students, I decided to tackle the idea of creating a visual system for a hypothetical museum event highligh-ting a lesser known art movement. The films created by surrealists artists were abundant in freedom, creatively, and a large dose of weirdness.

APPROACH
Channeling my inner unorthodoxy and fueled by research, a complex design system was created that lived across print, environment, and digital design. The logo, graphics, and typography were crafted with inspiration from the history surrounding surrealism and the unpredictability of our subconscious. Custom photography was also captured to reflect the ambiguity and individualism of our dreams.

An annotated process journal accompanies this project. Click here for a detailed look into my process. 
    © MEAGAN FLORIS 2021
SF, CA