Steelcase 

︎ brand identity creation


︎ student project



As an exercise in branding, we were tasked with the project of rebranding a Fortune 500 company. The new identity system was backed by a large amount of research, 100s of exploritory sketches, and considerations for a variety of practical applications both in digital and print.
 


Mark
MEAGAN FLORIS. SAN FRANCISCO. 2020.